Established in 1969, BEEP is the arm of the National Urban League that provides opportunities to share learning and experiences across generations, cultivate new leaders, and inspire achievements beyond the present. It enables African American students to interface and network with African American business professionals to prepare for careers in corporate America. This is achieved in a unique and innovative way that helps college students understand the work world, its environment and expectations, and how they can best prepare for it.
In addition, BEEP serves an important role in helping to educate business faculty to the changing dynamics of the work world. By helping to educate the educators, students can be better served and prepared. Throughout its history, BEEP has touched nearly a million students at 84 historically Black colleges and universities.
BEEP has as its mission the development of African American college students as leaders. This work is accomplished through outreach and strategic partnerships with colleges, universities, corporations, and government agencies.
As a key League program, BEEP serves as an articulation of the National Urban League's mission to help African Americans attain social and economic equality. The League's mission is accomplished through a three-pronged strategy by:
- Ensuring the academic preparation and social development of youth so that they are equipped for self-reliance and citizenship in the 21st century;
- Fostering economic self-sufficiency for their parents through gainful employment, entrepreneurship and home ownership; and
- Promoting racial harmony and inclusion so that the opportunities inherent in the structure of American society are open to those we serve.
BEEP, a campus-based program, directly addresses the League's priority to ensure the academic preparation and social development of African American college students. In addition, BEEP serves an important role for its corporate and academic partners and the students it serves.
- Historically black universities and colleges benefit from interaction because BEEP provides them access to the business community and its managers, career opportunities, and in-kind resources. BEEP has also been instrumental in helping several HBCUs form strategic community partnerships, often with local Urban League affiliates. These partnerships have been structured to benefit all participating parties.
- For corporate participants, BEEP serves a special need. Given BEEP's and corporate America's shared emphasis on diversity and equal opportunity, corporations have found through BEEP significant access to a wealth of promising African American entry-level talent. Over its 43 year history, BEEP has offered corporations contact with nearly a million students, and for most of its history, BEEP has been the only program to offer such access.